UL - RFT for the Provision of Services for Brand Refresh

Tender description

The Services comprise: the Provision of Services for Brand Refresh for the University of Limerick (UL). This public procurement competition relates to the provision of external expert assistance, advice and support in the development of a brand refresh and implementation guidelines via a comprehensive brand specification document. The outputs of the branding process will be the creation of a refreshed brand identity for the University of Limerick that will be employed across the University. The brand must project the existing status of the University of Limerick and reflect the ambition of the university including its internal and external stakeholders. The specific requirements of the tender are: 1. Creation of an overarching brand refresh for the University of Limerick. 2. Development of a suite of brand applications to consistently apply the refreshed brand identity, to work across all the branding requirements of the University of Limerick i.e. Schools, Departments all related university and on campus activity. 3. Creation of a University of Limerick Brand Toolkit (from visual identity guidelines to imagery creation) that will guide the brand usage across all University of Limerick requirements to include all platforms from digital, social media, print materials to internal and external signage among others.