Agricultural, farming, fishing, forestry and related products

Tender description

PRP is a database of rural properties created by the NGO Aliança da Terra in 2006, which is now managed by Aliança da Terra SA. The Platform supports rural producers, companies and consumers to establish a more sustainable supply chain. Offering rural producers a roadmap and technical assistance to implement best practices on responsible production. After the rural property is added to the platform, it is monitored regarding environmental (e.g. fire focus, deforestation) and social (e.g. slavery) aspects. To date, more than 1 300 rural properties are monitored within the scope of PRP, offering to numerous companies information on the social, environmental and productive performance of their supply chain. Well-known product brands are already using the ‘Producing Right’ stamp. To raise Aliança da Terra SA’s presence within the agribusiness sector, the company needs consultancy services to build its brand and position its industry authority, expand presence in the market and strengthen t For this contract, the assigned consulting company will: I. Perform a market study over Aliança da Terra SA’s clients, products and services portfolio and the most effective way to access markets and develop and implement a sales and marketing strategy alongside with ATSA’s team; II. Manage the implementation of defined actions, alongside with ATSA’s team, related to the internal and external communication and marketing as described in the S&M strategy, including but not limited to, content creation, social media, campaigns; III. Build and prepare ATSA commercial team to deal with complex clients and maximize sales conversion.