Advertising consultancy services

Tender description

Providing high-quality information to the public, tenants and landlords on rights and responsibilities, in terms both of living and providing accommodation in the rental sector is a core function of the RTB. The RTB have an existing communications support service provided by an external agency. The required support is not simply advertising services but a strategic planning and creative development service that will develop the ability of the RTB to engage and build relationships with all its stakeholders. Services required include: — advising the Contracting Authority on marketing and advertising strategy, — providing information on how best to target our diverse audiences, — providing creative design and production services, including digital and broadcast, — advising on appropriate marketing mix strategy. The mission of the RTB is the development of a well-functioning rental market that is fair, accessible and beneficial to all. The rental sector now constitutes a significant component of housing tenures in Ireland, and this is likely to be a continued feature of our housing market into the future. The growth of the sector means that the role that the RTB plays has become more significant and also has led to an increasing demand for services. Providing high-quality information to the public, tenants and landlords on rights and responsibilities, in terms both of living and providing accommodation in the rental sector is a core function of the RTB. It is critical that with the growth of the sector the RTB proactively promotes awareness of the RTB, the services we provide and educate our stakeholders on their rights and responsibilities. Research carried out on behalf of the RTB in 2014 found that that there was a lack of awareness of the existence of the RTB and of the general rights and responsibilities of landlords and tenants. The RTB have an existing communications support service provided by an external agency. The required support is not simply advertising services but a strategic planning and creative development service that will develop the ability of the RTB to engage and build relationships with all its stakeholders. Services required include: — advising the Contracting Authority on marketing and advertising strategy, — providing information on how best to target our diverse audiences, — providing creative design and production services, including digital and broadcast, — advising on appropriate marketing mix strategy.