RBGKEW/649 Audience and Product Research Roster

Tender description

Every year RBG Kew runs a calendar of visitor events and exhibitions designed to provide new reasons for visitors – both member and day paying visitors – to visit for the first time and to return throughout the year. A large part of the programme is also designed to help visitors understand more about Kew’s science and horticultural work. They are mostly targeted at our London and South East audience but also attract large numbers of domestic and international tourists, particularly over the summer. Historically, we have procured Audience and Product Research support on a programme by programme basis. Now, we are looking to broaden out the scope for three years to enable us to build beneficial longer-term relationships with a set of high quality, agile, cost-effective agencies who will understand the Kew brand in depth. RBG Kew therefore intends to put in place a multi year, non exclusive, ranked Framework of approved suppliers. The period of the initial Framework is intended to be 3 years and may be extended by up to 1 further year.