Public relations services

Tender description

Revolve is Scotland’s national quality standard for stores that sell second-hand items. The revolve brand acts as a kitemark of quality and is awarded to stores that meet high standards in regard to the look and feel of the store, customer service and rigorous quality and safety checks on all items for sale. The brand acts as a reassurance to consumers that they can buy second-hand with complete confidence, and reap the benefit of being able to find unique one-off bargains built to last and find brands for less. Revolve has been steadily growing for the past 6 years. There are currently 122 certified stores across Scotland, from the borders all the way to Shetland. Revolve is now moving into a new phase. Work to this point has centred around building a large enough network to warrant national promotion. We are now working to a new 5-year plan that aims to position Revolve as a nationally recognised brand. We want people to recognise the brand, to know what it means, and to know how to find their local store. We want them to visit their local store. We want them to have a great experience and start to go habitually. Eventually we want second-hand to be a natural and first option for a huge range of purchases. This 4-year plan needs dedicated communications partners to help deliver it. We’re looking for a lead contractor to help us achieve this vision. We need to work across PR, digital, out-of-home media and in the stores themselves to ensure that the revolve brand cuts through and drives behaviour change towards a revolution in second-hand shopping for Scotland. We need an experienced communications agency that can co-ordinate and deliver this by providing expert project management, using in-house capability to deliver the outputs that match their organisations skill sets and sub-contracting any specialist support required.