Marketing services

Tender description

Offers are invited from bidders who wish to form a partnership with VisitBritain. Objectives and purpose: — promote MicroGapping as a new concept of travel for Chinese students, their families and affluent Chinese BuzzSeekers, — promote immersive and authentic travelling experiences across the UK and all seasons, generate additional visits and incremental tourism spend. VisitBritain are looking for a financial services card provider to jointly promote our MicroGapping Campaign. This partner shall aim to: 1) Expand the reach the campaign through owned/earned channels, and potentially paid channels, 2) Provide data insights and analysis to inform campaign approach, 3) Encourage, enable and/or fulfil campaign audience’s spend (esp tourism spend) in the UK. Offers are invited from bidders who wish to form a partnership with VisitBritain Objectives and purpose: — promote MicroGapping as a new concept of travel for Chinese students, their families and affluent Chinese BuzzSeekers, — promote immersive and authentic travelling experiences across the UK and all seasons, generate additional visits and incremental tourism spend. VisitBritain are looking for a financial services card provider to jointly promote our MicroGapping Campaign. This partner shall aim to: 1) Expand the reach the campaign through owned/earned channels, and potentially paid channels; 2) Provide data insights and analysis to inform campaign approach; 3) Encourage, enable and/or fulfil campaign audience’s spend (esp tourism spend) in the UK.