BTA 1154- China Microgapping Campaign

Tender description

Offers are invited from bidders who wish to form a Partnership with VisitBritain. Objectives and Purpose: -Promote MicroGapping as a new concept of travel for Chinese students, their families and affluent Chinese BuzzSeekers -Promote immersive and authentic travelling experiences across the UK and all seasons, generate additional visits and incremental tourism spend VisitBritain are looking for a financial services card provider to jointly promote our MicroGapping Campaign. This partner shall aim to: 1)expand the reach the campaign through owned/earned channels, and potentially paid channels 2)provide data insights and analysis to inform campaign approach 3)encourage, enable and/or fulfil campaign audience's spend (esp tourism spend) in the UK