ITT For Media Planning and Buying Agency

Tender description

UCL is looking to appoint a media agency who will provide advertising management services for student recruitment purposes as well as research and commercial activity and ensure a coordinated approach to advertising activity across the institution. The services required cover primarily media planning and buying for student recruitment, this will include media research and platform recommendation, campaign monitoring, creative services for the advertisements including art working, design and copywriting, advisory and audit services and training. UCL may also require the agency to undertake advertising related to event promotion, research advertising, and UCL's commercial activities and any additional areas as required. The specification detailing UCL's full requirements is set out in Schedule 4 ("Specification") and should be read before Bidders begin to respond to this ITT.