AHDB Corporate Website User Testing/Research

Tender description

Who Speclialist Work With You'll be working primarily with an in-house Digital & UX Designer, head of creative and others (as required) in our in-house Digital team. What Specialists Work On 1. To assist and consult on the formulation of our user testing for our corporate website. 2. To recruit end-users, arrange and co-conduct/facilitate any user interviews and focus groups agreed on. 3. To provide a report and/or presentation summarising learnings and recommended actions. Where the Work Takes Place We are based at Stoneleigh Park, Kenilworth, Warwickshire. This is where initial and final meetings will be conducted. However, user interviews and/or focus groups will need to be conducted at convenient locations for our users across the UK. This could be at farm business locations or other regional locations that are accessible by our users. Early Market Engagement Working Arrangements Combination of onsite for any initial meeting and phone/email before and after to aid communication. Research to be conducted around the UK working alongside AHDB staff. Supporting work to be done remotely your ease and maximum efficiency. Final learnings/outcomes to be presented in person and by written documents/presentations with supporting discussions. This will maximise understanding and provide longevity to outcomes that can also be easily shared within our organisation. Work Location We are based at Stoneleigh Park, Kenilworth, Warwickshire. This is where initial and final meetings will be conducted. However, user interviews and/or focus groups will need to be conducted at convenient locations for our users across the UK. This could be at farm business locations or other regional locations that are accessible by our users. Security Clearance Additional T&Cs Skills & Experience demonstrate extensive experience conducting user testing and research as individual interviews and groups - 20 points demonstrate their own ability to apply research learning outcomes to website design - 10 points have demonstrable experience of designing web navigation and site structure - 10 points demonstrate their abilities as a strong and clear communicator - 10 points demonstrate extensive experience conducting qualitative and quantitative research - both open ended and task specific - 10 points Nice to Haves In depth knowledge of branding and brand experience - 4 points Previous experience in the agricultural or horticultural sectors - 8 points Experience of the food production sector - 4 points Experience and skills in website rapid-prototyping - 4 points No. of Specialists to Evaluate 9 Cultural Fit Criteria Work collaboratively with our in-house Digital and Creative Team - 10 points Share knowledge and experience with other team members - 10 points Be prepared to challenge and question process and assumptions - 10 points Can work and communicate well with end-users and colleagues with technical expertise both much lower and much higher than their own - 10 points Assessment Method Evaluation Weighting Technical competence 50% Cultural fit 20% Price 30% Questions from Suppliers Budget range