Advertising and marketing services

Tender description

The appointed advertising and media buying agency will support us in joining up the multiple strands of activity and developing a more sophisticated campaign strategy and approach to deliver a holistic engaging set of activities, that capture the attention of our key target audiences and drive their participation. We would like to work with an agency that can inspire and lead us in the creation of a campaign strategy, that looks wider than the standard set of paid advertising. Whilst digital and out of home advertising remains a fundamental part of our strategy in order to grow our general brand awareness, we are aware of the growing expectations of prospective Gen-Z students, in their desire for authentic meaningful experiences with brands. With this in mind we want to explore such areas as experiential, influencers, voice and assisted search strategies, harnessing our organic social to support our paid social, video, live — as well as having one eye on the horizon. The University of Portsmouth is looking to appoint a progressive advertising and media buying agency to develop and implement marketing campaigns, that will push the boundaries of the sector and set us apart as a university of choice, within our key target audience groups. The contract is for 2 years with a possible 2 year extension (at the University’s discretion). This contract period is subject to satisfactory service throughout and by achieving certain agreed Service Level Agreements/targets. The contract constitutes no given value and orders/requirements will be issued on an as and when required basis. Any award may be subject to additional financial checks along with financial probity to be able to fulfil the contract.