PROVISION OF EMAIL SERVICE AUTOMATION POWERED BY ARTIFICIAL INTELLIGENCE [AI]

Tender description

2.2. Tourism Ireland is seeking a suitably qualified partner to facilitate its current and future email marketing ambitions. The partner should be able to deliver automated email messaging driven by AI / machine learning based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Ireland’s business objectives. The Contract Period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further five [5] years, subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland, up to a maximum contract term of seven [7] years. It is anticipated that the Contract will commence in January 2019. Tourism Ireland’s detailed requirements are set out in the Instructions and Specification Documents attached for downloading.