Advertising and marketing services

Tender description

Network Rail is looking to set up a Creative Services Framework Agreement which will consist of 2 lots. Each lot will have a number of suppliers awarded contracts under the framework agreement. Lot 1 will cover strategic and campaign services. This will include the development and delivery of solutions for NR strategic communications and campaign activity, internally and externally. Lot 2 — this will cover creative and production services. This includes the development, production and delivery of creative assets. It includes providing ad-hoc creative work or production services, or working on smaller campaign activities. As this is a framework agreement, there is no guaranteed level of work throughout the duration of the Framework Agreement. Lot 1 (strategic and campaign services) will include: The development and delivery of solutions for strategic communications and campaign activity, internally and externally, including (but not limited to) the following: — conduct audience and stakeholder identification, analysis and strategies, — brand, campaign and communications strategy creation, planning and activation, — utilise behaviour change strategies in development of campaign and communication projects, — the provision of creative proposition, concepts, and core messaging, — the production and delivery of executions, content and assets, — the production of master files and core assets as required for further creative production, — the provision of third-party partnership identification and management, — quality check all materials to ensure they are grammatically correct and align with Network Rail’s brand policy; and — source and manage promotional staff to deliver public communication materials, — source and manage print services as required which align with Network Rail standards including fire rating standards; and — provide end to end account and project management, — source and manage promotional staff to deliver public communication materials. Lot 2 (creative and production services) will include: The development, production and delivery of creative assets, including (but not limited to) the following: — client-specified content and creative assets, — interactive digital content to support communications activity, — adaptations of core creative assets e.g. resize, reformat and copy variants, — the translation of services, specifically in Welsh, — quality check all materials to make sure they are grammatically correct and align with Network Rail’s brand policy, — source and manage promotional staff to deliver public communication materials, — source and manage print services as required, which align with Network Rail standards, including fire rating standards, — provide end to end account and project management, — source and manage promotional staff to deliver public communication materials.