Expired contract

Domestic consumer marketing

Details

Duration
4 years
Topic
Marketing services
Published
25 March 2019

Tender description

THIS HAS BEEN AWARDED AGAINST A CCS FRAMEWORK - To increase engagement, spend and frequency of purchase. Segmenting customers and potential customers by attitude and need state provides a more effective framework to promote different products from our different sectors. Shifting AHDB from being 'product focused' to 'customer focused'. Linking emotional needs with people's lives, re-establishing relevance and building trust.

Timeline

  1. Completed: Award date1 March 2019
  2. Completed: Award published25 March 2019
    Current notice
  3. Completed: Contract expiry date31 March 2023

About the buyer

Department for Environment, Food & Rural Affairs (DEFRA) is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 79342000 · Marketing services

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