Domestic consumer marketing
Details
- Supplier(s)
- Ogilvy & Mather Group (Holdings) Ltd
- Duration
- 4 years
- Topic
- Marketing services
- Published
- 25 March 2019
- Source
- ContractsFinder
Tender description
THIS HAS BEEN AWARDED AGAINST A CCS FRAMEWORK - To increase engagement, spend and frequency of purchase. Segmenting customers and potential customers by attitude and need state provides a more effective framework to promote different products from our different sectors. Shifting AHDB from being 'product focused' to 'customer focused'. Linking emotional needs with people's lives, re-establishing relevance and building trust.
Timeline
- Completed: Award date1 March 2019
- Completed: Award published25 March 2019Current notice
- Completed: Contract expiry date31 March 2023
About the buyer
Department for Environment, Food & Rural Affairs (DEFRA) is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.
Relevant CPV codes
- 79342000 · Marketing services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov |
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