Advertising material

Tender description

The appointed agency will work closely with the marketing team at University of Essex to deliver activity which contributes to our recruitment objectives and is in-line with all other student recruitment activity. This work will need to be in-line with our brand identity and annual campaign guidelines. Our current advertising goes across various channels including digital, print and out-of-home. We are looking to procure this service for an initial 3 years, with a maximum 2 year extension (1+1). The successful supplier must provide a service where they can meet all the University’s student recruitment advertising needs and offer expertise and guidance to maximise our impact and return on investment. The successful supplier must be able to provide guidance and deliver campaigns in the UK as well as internationally. Advertising is a key activity element of our marketing activity each year and we have regular campaigns and budget centrally for this. Other work will come from departments and this can fluctuate each year based on their budgets, recruitment need, etc. We see our work with the appointed agency to be an extension of our marketing team, rather than transnational relationship focused entirely on the delivery of our advertising campaigns. Key systems we work with include Microsoft Dynamics and SiteCore. The marketing and student recruitment office also includes the web and digital media team, and so collaboration across all channels is key to us.