BTA 1114- Australia Travel Operator

Tender description

VisitBritain is seeking a vertically integrated Australian based travel operator, with extensive reach and a network across Australia and New Zealand of travel agencies and associate agents, to work with on a three-year strategy focussed on developing new Great Britain travel product for their portfolio, distributing that product across various online and offline channels, general marketing and staff education programs. The partnership will reach into all aspects of both organisation including; transparent information sharing through research and insights, product development, staff training, tactical campaigns, content creation / curation and distribution, ensuring that activity has an impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy.