Public relations services

Tender description

AHDB Exports is looking for an English (Capacity for Cantonese and Mandarin) PR and marketing representative to Hong Kong and Macau markets for British lamb, beef, pork and dairy products. The successful representative will have the expertise and experience to identify the right priority market segments and ability to devise the best local strategy to achieve effective market growth. The contract is for 3 years with a break clause after each year. The successful representative will be principally engaged on the beef, lamb and pork sectors, but may be required to cover market development work in the dairy sector. Knowledge of the wider gastronomy, retail and foodservice sectors would be an advantage. AHDB require the representative to be based or have a commercial office in Hong Kong. The AHDB PR and Marketing agency requirements for the Hong Kong and Macau market include, but not limited to: — liaise effectively with the UK-based AHDB Export team, — build and maintain effective relationships with British exporters, agents, representatives, local importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities — Create and expand the commercial platform for AHDB as a British Meat and Dairy Exporter. Retail support activities. This will include in-store promotions and POS. This list is not exhaustive.