GB-London: BTA907 VisitEngland & DMO Content Co-Creation

Tender description

VisitBritain/VisitEngland recognises that it needs to change the way it engages with Destination Marketing Organisations (DMOs) around content. We want to work with a small number (three or four) of DMOs on a new test-and-learn project to develop a new approach hand-in-hand. The project is a critical element of our marketing transformation and will be a key pilot for our new content strategy, helping to establish: •How content creation and delivery can be aligned to business priorities and customer needs •KPIs and how VB/VE can feedback to DMOs on how their content is used and how it performs •What tools/briefs VB/VE should be sharing with destinations to guide their content creation •A more comprehensive understanding of what content performs most strongly This project is being funded by VisitEngland, so this initial phase is open to destinations in England only. If successful, it is anticipated there will be further phases.