Advertising campaign services

Tender description

Yorkshire Water’s Communications department requires the services creative agency/company to provide the following services: 1) Campaign Development: To briefs given by YWS. YWS requires the following services from the services provider: — develop campaign concepts to meet target audience and KPI’s. — recommend channel choice based on budget - these could include: — — digital including social, — — Radio / TV, — — DM, — — outdoor, — — stunts, — — event / promotions, — — internal channels, — — promotional collateral. — Pre-Testing of the concepts and preliminary executions on a representative sample of the target audience. — refine concepts and channel choice. — these campaigns could be internal or external. Yorkshire Water’s Communications department requires the services creative agency/company to provide the following services: 1) Campaign Development: To briefs given by YWS. YWS requires the following services from the services provider: — develop campaign concepts to meet target audience and KPI’s, — recommend channel choice based on budget - these could include: — — digital including social, — — Radio / TV, — — DM, — — outdoor, — — stunts, — — event / promotions, — — internal channels, — — promotional collateral. — Pre-Testing of the concepts and preliminary executions on a representative sample of the target audience, — refine concepts and channel choice, — these campaigns could be internal or external. What YWS expects from the Service Provider: — use insight to ensure relevant customers are reached and KPI’s met, — presentations on developed concepts with a rationale to meet target audience and KPI’s, — a detailed full de-briefing of the pre-testing results, — cost-effectiveness, — innovative creative ideas that meet changing industry trends. 2) Campaign Execution: YWS requires the following services from the service provider: — ability to execute concepts via a full mix of channels, traditional and On-line channels, — media buying and negotiation across the mix of channels to secure the best price and reach, — liaison with printers and third-party suppliers for all elements of campaign execution, — reporting and evaluation. The purpose of YWS requiring these service is for the following reasons: — to achieve campaign KPI’s which could be regulatory targets, behavioral change targets, awareness, — engage with customers to promote key business messages or drive certain behaviors, — raise awareness of the brand with the target audience. 3) Marketing support. YWS requires the following services from the service provider: — operational literature creation – leaflets/calling cards/bill inserts and messages, — Brand support - This can be varied depending upon projects ongoing in the business. For example: — — creation of signage, — — van branding, — — office branding, — — internal templates / reports, — — creation of artwork to help demonstrate company messages, — — photo shoots, — — videos, — — e-newsletters. — industry best practice advice and innovation. The purpose of YWS requiring these services are for the following reasons: — to ensure our communications with customers are on brand and easily understandable for the customer, — to ensure our brand is managed correctly internally and externally, therefore, protecting the reputation of the company, — to ensure we have the correct brand assets to use as a communications team.