Marketing services

Tender description

Newlon is seeking information to be used to appoint up to 5 suppliers to the framework to deliver property sales marketing services. Successful Suppliers will work with Newlon’s Sales team designing marketing information required to sell Newlon’s shared ownership homes in a number of London boroughs. In addition, Newlon has a smaller number of private sales homes to be marketed to a different audience. We are looking for marketing experts with a proven track record of working with an RP who understand our business, prospective purchasers and can offer us an efficient first class service with innovative ideas in a very competitive market. We are looking for a fully managed provision of the service for property sales and implementation of a marketing strategy to meet the set objectives for each individual scheme. We are looking for an innovative approach to selling shared ownership and private sale homes off-plan and this should be demonstrated in all forms of collateral. The scope of the services includes, but is not limited to: — design of scheme specific branding – eye catching, current, unique and relevant, — design and production of scheme sales brochure/-s in both print and web-suitable formats, — printing of sales brochures and other sales literature which includes recommending materials for print and liaising with suppliers, — production and printing of a range of other marketing materials — for example exhibition stands, pop-up/pull-up stands, promotional branded items and storage of such items as required, — copywriting, covering but not be limited to providing copy for scheme brochures, producing adverts, promotional advertorials and scheme specific editorial if required, — production of floor plans, block plans, site maps and other scheme drawings, created using architects plans supplied by Newlon which on occasion require cleaning of additional layers of information; Information to be supplied in CAD where possible, — local area photography of schemes, — supply of all scheme assets including logos, photography and floor plans in JPEG for use on our website and various other property portals, — production of photorealistic computer-generated images for marketing purposes, — design and build of content managed microsites for larger developments ensuring the content is current and up to date at all times, — design of on-site signage such as hoardings, banners and contra-vision panels, — installation of the above on site signage including but not limited to liaising with construction site staff and supplying them with the necessary information required before gaining access to site, — project management of any out sourced services, such as photography and signage installation, cgi production, 2D and 3D floor plans and printing, — liaison with media buyers with quick turnarounds (including same day) and in the right format, — design and production of sales aids for marketing suite/show homes and launch events, such as plot boards and general signage, — design of artwork for online and offline advertising, — design and/or production of HTML emailers, — design and/or production of digital adverts such as GIF’s, banner adverts or Facebook advertising images, — design of outdoor advertising such as train station adverts, 48 sheet and 96 sheet outdoor posters, — design and/or production of information leaflets and guides, — supply of all design files in their native format e.g. Indesign/Photoshop/Illustrator, — managing requirements for Affordable Home Shows Newlon choose to participate in and the hiring or any additional items required including Helium for balloons and tablets, — scheme-specific launch events, including but not limited to booking relevant venues as approved by Newlon, planning and securing any catering requirements and assisting with event delivery, — show flat fit-outs (if required).