Advertising and marketing services

Tender description

Network Rail is looking to explore innovative approaches to the delivery of creative design services. Lot 1: Strategic Creative Services. This includes: — campaign services, — creative solutions, — digital services. Lot 2:Tactical Creative and Printing This includes: — production, — printing and installation. This is an opportunity for organisations to express an interest. This will serve as part of our pre-market engagement and therefore active participation is a key element for success. As part of our market engagement, we will be seeking feedback through a Survey which will be sent to those organisations that express an interest in response to this PIN. Lot 1:Strategic Creative Services. Campaign Services Development of awareness, perception and behaviour change campaigns aimed at the public or internal employees, including but not limited to: — audience identification, insight and behavioural analysis, — customer journey mapping, — stakeholder analysis, mapping and strategy, — campaign strategy, planning and activation, — content planning and production, — identify and manage third party partnership activity, — account and project management of the end to end process, — source and manage print services as required. 1.2) Creative Solutions Development, design and production of creative solutions and collateral, including but not limited to: — development of creative proposition including core messages, — creation of creative concepts, executions and assets, — experiential marketing including logistics and staffing, — account and project management of the end to end process, — sourcing and management of print services as required. 1.3) Digital services: The Digital Services lot places emphasis on specialised digital capability with a need for both strategic thought leadership and tactical delivery of creative digital solutions. Suppliers in this lot are expected to be at the forefront of digital, ahead of the curve and experimental in approach. Digital is an exciting creative area with new technologies and trends emerging at pace, we are therefore looking for suppliers who can help us remain current and progressive in this space. Suppliers on this lot will be required to provide specialist digital services in some or all of the following areas, but are not limited to these alone. — website development with strong skills in mobile design (UX, CX expertise essential), — games development, — App development, — VR and AR development, — CRM, marketing automation, Digital Asset Management and other SaaS/PaaS solutions, — digital marketing, viral marketing, influencer marketing, SEO, — creative digital and interactive content design and development, — social media. Lot 2 is broken down into 2 service areas. Agencies should be able to deliver all of the services either in-house or through sub-contracting to other agencies Production: Deliver creative, production and print activities that may be tactical, high-volume and have a quick turn-around requirement, including: — creative design and production of assets in response to prescriptive briefs, — adaptations of core creative assets e.g. resizing and regional copy variants, menu-based design services for basic asset formats e.g. A5 4 pg leaflet, poster, — bilingual services, — account and project management of the end to end process. Printing and installation: Planning, project management and delivery of print and installation services including but not limited to: — printing of creative executions, — print delivery logistics, — installation of creative collateral including station and corporate building posters, vis-boards, hoarding and banners.