BTA1030 - Provision of Communications Strategy & Channel Planning services to VisitBritain

Tender description

Text to be corrected in the original notice: Place of text to be modified: V.4 Instead of: This information will be used in scoring the 'Financial component' of the Tender and for the purposes of evaluation, is required to be in GBP. Read: This information will be used in scoring the 'Financial component' of the Tender and for the purposes of evaluation, is required to be in GBP. The services (a - g) listed in the table below are sub-weighted. A sub-weighting of 10% is allocated to Channel Planning; the remaining services are allocated a sub-weighting of 5% each. The column labelled "% of FTE" and the row "Total cost for all elements (a-g)" are deleted. VisitBritain will calculate the mean of each service (i.e. channel planning across all 14 markets) and then use the relative scoring formula (lowest price bid x price weighting divided by price of tender being evaluated equals price score) for each service (a - g). The seven sub-weightings will then be summed to result in the tenderers total Cost score. Advertising and marketing services.