Advertising and marketing services

Tender description

The purpose of this tender is to find a digital media partner for Ordnance Survey. The overarching scope is to provide media strategy, buying, optimisation and reporting for a 2-year period with the option to extend for a further year. The core aim of this partnership is to help achieve long-term growth targets through: — A strategic, planned and targeted approach to media, — Use our business data intelligently to drive improved performance and ROI, — Driving profitable sales across our existing product portfolio and support the launch of new products and services, — Building awareness and understanding and engaging with new audience segments to drive growth, — Cross sell across product portfolio and in particular manage the transition from paper to digital. The purpose of this tender is to find a digital media partner for Ordnance Survey. The overarching scope is to provide media strategy, buying, optimisation and reporting for a 2-year period with the option to extend for a further year. The core aim of this partnership is to help achieve long-term growth targets through: — A strategic, planned and targeted approach to media, — Use our business data intelligently to drive improved performance and ROI, — Driving profitable sales across our existing product portfolio and support the launch of new products and services, — Building awareness and understanding and engaging with new audience segments to drive growth, — Cross sell across product portfolio and in particular manage the transition from paper to digital.