Public relations services

Tender description

The BBC is tendering for a maximum of six PR agencies which will work as a network with broadly the same objectives in each nation or region. The agencies will offer excellent value for money in delivering a strategic programme of TV Licensing communications via press, stakeholder and social media making full use of their knowledge of that nation or region. The requirement is to be divided into 6 geographically focused lots in nations and regions. Applicants can apply for one or multiple lots. Applicants must make a separate submission for each lot applied for. The procurement lots are: Lot 1: London and the South East Lot 2: Midlands and East Anglia Lot 3: Northern England Lot 4: Wales Lot 5: Scotland Lot 6: Northern Ireland Note: the comms work in South West England will be undertaken by a BBC staff member who will work closely with the agencies as part of the network. PR services required include: — Media — proactive (regular story opportunities, print, news websites and broadcast), — Reactive (fast response), — Stakeholder relations (e.g. liaison with money advice or disability organisations), — Digital engagement (Twitter and beyond). Applicants are strongly advised to apply only for the nations or regions in which they specialise. Each lot will be evaluated on its own merits and there will be no positive weighting applied to Applicants that can provide coverage to more than one region or nation. E.g. If an Applicant has built up, and can demonstrate, solid experience and capability of providing specialist regional coverage in the Midlands, but could also, if required to, extend coverage to London and the South East (but don’t have extensive experience in London and the South East) the Applicant should ONLY apply for their specialist area (which in this example is the Midlands). PR services required include: — Media — proactive (regular story opportunities, print, news websites and broadcast), — Reactive (fast response), — Stakeholder relations (e.g. liaison with money advice or disability organisations), — Digital engagement (Twitter and beyond). Applicants are strongly advised to apply only for the nations or regions in which they specialise. Each lot will be evaluated on its own merits and there will be no positive weighting applied to Applicants that can provide coverage to more than one region or nation. E.g. If an Applicant has built up, and can demonstrate, solid experience and capability of providing specialist regional coverage in the Midlands, but could also, if required to, extend coverage to London and the South East (but don’t have extensive experience in London and the South East) the Applicant should ONLY apply for their specialist area (which in this example is the Midlands). PR services required include: — Media — proactive (regular story opportunities, print, news websites and broadcast), — Reactive (fast response), — Stakeholder relations (e.g. liaison with money advice or disability organisations), — Digital engagement (Twitter and beyond). Applicants are strongly advised to apply only for the nations or regions in which they specialise. Each lot will be evaluated on its own merits and there will be no positive weighting applied to Applicants that can provide coverage to more than one region or nation. E.g. If an Applicant has built up, and can demonstrate, solid experience and capability of providing specialist regional coverage in the Midlands, but could also, if required to, extend coverage to London and the South East (but don’t have extensive experience in London and the South East) the Applicant should ONLY apply for their specialist area (which in this example is the Midlands). PR services required include: — Media — proactive (regular story opportunities, print, news websites and broadcast), — Reactive (fast response), — Stakeholder relations (e.g. liaison with money advice or disability organisations), — Digital engagement (Twitter and beyond). Applicants are strongly advised to apply only for the nations or regions in which they specialise. Each lot will be evaluated on its own merits and there will be no positive weighting applied to Applicants that can provide coverage to more than one region or nation. E.g. If an Applicant has built up, and can demonstrate, solid experience and capability of providing specialist regional coverage in the Midlands, but could also, if required to, extend coverage to London and the South East (but don’t have extensive experience in London and the South East) the Applicant should ONLY apply for their specialist area (which in this example is the Midlands). PR services required include: — Media — proactive (regular story opportunities, print, news websites and broadcast), — Reactive (fast response), — Stakeholder relations (e.g. liaison with money advice or disability organisations), — Digital engagement (Twitter and beyond). Applicants are strongly advised to apply only for the nations or regions in which they specialise. Each lot will be evaluated on its own merits and there will be no positive weighting applied to Applicants that can provide coverage to more than one region or nation. E.g. If an Applicant has built up, and can demonstrate, solid experience and capability of providing specialist regional coverage in the Midlands, but could also, if required to, extend coverage to London and the South East (but don’t have extensive experience in London and the South East) the Applicant should ONLY apply for their specialist area (which in this example is the Midlands). PR services required include: — Media — proactive (regular story opportunities, print, news websites and broadcast), — Reactive (fast response), — Stakeholder relations (e.g. liaison with money advice or disability organisations), — Digital engagement (Twitter and beyond). Applicants are strongly advised to apply only for the nations or regions in which they specialise. Each lot will be evaluated on its own merits and there will be no positive weighting applied to Applicants that can provide coverage to more than one region or nation. E.g. If an Applicant has built up, and can demonstrate, solid experience and capability of providing specialist regional coverage in the Midlands, but could also, if required to, extend coverage to London and the South East (but don’t have extensive experience in London and the South East) the Applicant should ONLY apply for their specialist area (which in this example is the Midlands).