Provision of marketing services for the launch and promotion of the Suir Blueway, Tipperary

Tender description

This tender will focus on the marketing and promotion of the newest tourism product in Tipperary, the Suir Blueway. The 56km stretch of the Suir Blueway, Tipperary from Cahir to Carrick on Suir is a beautiful natural resource. The development of Blueways presents valuable opportunities for communities to attract more visitors. Their value lies not only in the recreational opportunities that they offer but also in their potential to stimulate local businesses and regenerate local areas. The marketing and promotion of the Suir Blueway, Tipperary as a signature experience in Tipperary will highlight the region as a tourism destination that in turn will benefit the local economy. Increasing visitor numbers by just 5000 per annum would result in an additional €700,000 in revenue to the region. Furthermore the delivery of this project will ensure that the one of the main objectives in the Tipperary Strategic Tourism, Marketing, Experience and Destination Development Plan 2016 - 2021 is achieved which is to support the development of the Suir Blueway. The Suir Blueway is also a key project identified in the Munster Vales Infrastructural Projects Schedule. This marketing plan, delivered through the destination brands Tipperary Time to take it all in, Munster Vales, and Irelands Ancient East will focus on placing the Suir Blueway high on the itinerary of prospective domestic and international visitors to Ireland and Tipperary. Work is also ongoing through Tipperary Tourism and Munster Vales to package and bundle products that will appeal to both the domestic and international visitor markets and activities on the Suir Blueway, Tipperary are already included in those itineraries. Tipperary Sports Partnership, Tipperary County Council, Tipperary Tourism and Munster Vales will collaborate on digital marketing and interact with stakeholders and beneficiaries to promote the Blueway. Press releases and publications will aid in penetrating the market and a launch will significantly raise the profile. Relevant promotiona