Innovate UK PR Support of Innovate UK Entrepreneur Missions 2018/19

Tender description

CLOSING TIME FOR BIDS IS 28/02/2018 14:00 HOURS. DO NOT APPLY DIRECTLY TO THE BUYER. Innovate UK's communications team is prioritising four of its overseas Entrepreneur Missions in 2018-2019, one per quarter, to inspire businesses to engage with its toolkit of support and to build content and coverage that support its thought leadership on innovation and global opportunities for the UK. A PR agency with an international network and offices in London and in destination cities is required to package and sell-in each of these chosen 4 Entrepreneur Missions, with the core aim of achieving substantial in-country, international and national broadcast and print coverage. Entrepreneur Missions have excellent potential for a PR package that delivers national, trade and broadcast coverage. Each has a clear narrative structure of beginning, middle and end; a cast of companies or characters; a collective motivation; a global opportunity. Each is a journey with clear destination and timeline. Entrepreneur Mission PR plans should look to exploit this structure with Innovate UK and its spokespeople positioned as the conveners and thought leaders of the journey and the participating companies as the best of British innovation in the relevant sector, that have hard-won a special opportunity to Go Global.