Marketing Communications Support

Tender description

An Post is seeking to enter into a Single Party Framework Agreement with a supplier for Creative Advertising Services, Direct Marketing Services, Digital Marketing Services to An Post which will be split into the following Lot’s. Lot 1 - Above the Line – Creative Services Lot 2 - Below the Line – Direct Marketing Services Lot 3 - Digital Marketing Services The contract term shall cover a period of 3 (three) years with an option to extend contract for an additional period up to a further 2 (two) years. Interested parties may apply for all LOT’s or individual LOT’s as appropriate. An Post reserves the right to source the entire requirement (all LOT’s) with a single supplier or source each LOT with separate suppliers. LOT 1: Above the Line: Creative Services Creative services include: • Brand strategy, planning, creative development and production services • Development of campaigns (offline and online) for various An Post (including certain of its subsidiaries and associated companies) products and services. LOT 2: Below the Line: Direct Marketing Services Direct marketing services include: • Delivery of direct marketing planning and communication strategies to engage An Post’s various target audiences. • Understanding market trends, diagnosing market challenges and originating /developing innovative ideas. • Technical expertise and knowledge of current and emerging trends in direct/interactive marketing • Specific DM initiatives to support Internal Communications campaigns Lot 3: Digital marketing Services. Digital marketing services to include; • Delivery of Digial marketing planning and communication strategies to engage An Post’s various target audiences. • Social Media and Content Development • CX and customer journey planning