Market research services

Tender description

The purpose of this framework is to construct a pool of expertise that can be used to support the Insight team in the delivery of Jisc’s research and development projects. Jisc are seeking market research agencies with specific experience and expertise in the ed-tech sector. The purpose of this lot is to complete focused pieces of market research to understand the potential of enhancements to existing technology based services under development or ideas for new services. 5 agencies have been awarded to this Lot. The purpose of this lot is to complete focused pieces, and potential longitudinal tracking studies, of market research to understand the potential of enhancements to marketing and PR activity. 5 agencies have been awarded onto this Lot. Jisc often needs research which improves the user and member experience of Jisc’s many products and services. This includes focussed pieces of user experience (UX) research with specific services or websites to optimise the service. This can also include more general member journey and life cycle research (such as creating personas, understanding member segmentation, mapping annual cycles of touch points and engagement etc.). This lot has been awarded to 5 agencies. The purpose of this Lot is to complete focused pieces of market research to understand the potential of existing technology based services or under development or ideas for new services in International markets. 5 agencies have been awarded onto this Lot.