Advertising and marketing services

Tender description

ExtraCare Charitable Trust are conducting an OJEU tender for the Framework Agreement for the Provision of On and Off-line Marketing, Media and Stakeholder Engagement Services. This tender is split into 5 lots: Lot 1: Digital – Web Design and Hosting Lot 2: Digital – Web Marketing Strategy and Analysis Lot 3: Marketing Strategy and Engagement Lot 4: Media Relations Lot 5: Stakeholder – Specialist Engagement. Summary: Campaign strategy and analysis Development and management of SEO/PPC campaigns Monitoring and reporting of website visits/traffic (e.g. Google Analytics /similar software) Social media analysis and strategy. Summary: Marketing / public relations intelligence linked to: Local and National Government Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing and lifestyle Research, strategy, planning, implementation and monitoring linked to media, briefing, award, conference, round table, opportunities related to: Government, Local Authority NHS and Health Partners Trade Bodies (Housing, Social Care and Health) Regulators Award Bodies Sector Conferences (Housing, Social Care and Health) Sector Media (Housing, Social Care and Health) Event strategy linked to all of the above. Summary: Marketing Intelligence linked to: Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing and lifestyle) Research, strategy, planning, implementation and monitoring linked to target audiences Design and production of print and digital marketing and communications tools including: Brochures, magazines, newsletters, adverts, reports, corporate publications, presentations Display stands and promotional materials Signage and external building / street branding Branding and visual identities — output of branded tools across print and digital platforms Marketing and editorial copy Photography Film production and post production — Concept to script to directing, editing and motion graphics: case studies, promotional films Event strategy, creation, management and implementation Advertising campaign strategy, buying, negotiations, placement, copy, design and production, monitoring Asset storage (e.g. signage, equipment). Summary: Media Relations intelligence linked to: Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing and lifestyle Research, strategy, planning, implementation and monitoring linked to target audiences Strategy, planning and delivery Writing on and off line press releases, articles, features, newsletters, in-house magazines, pamphlets, blogs, presentations, speeches, briefings and comment Creating briefs and selling in stories to journalists Interviewing spokespeople, customers and creating case studies Drawing up target media lists and contacts and reporting/evaluation Development of a social media strategy and implementation linked to press issues Assist with the charity’s response to crisis media enquiries Oversee production of visual (film / video / photography), audio and electronic material, including preparation of information for intranet and website. Summary: Website design, development and build for content managed websites (including equivalent to Umbraco) Development of online/multimedia tools such as interactive PDFs, on-line magazines, animations and Apps Web maintenance Web hosting Creation of E-commerce platforms.