Advertising and marketing services

Tender description

Reading Borough Council wish to invite tenders from suitable Media development companies (Contractors) for the installation and operation of ‘Large format digital roadside advertising structures’ upon the Council’s estate as a means of generating a guaranteed and sustainable income stream for the Council. Reading Borough Council wish to invite tenders from suitable Media development companies (Contractors) for the installation and operation of ‘Large format digital roadside advertising structures’ upon the Council’s estate as a means of generating a guaranteed and sustainable income stream for the Council. In addition to standard digital media formats; Mega 6, 48 and 96sht, proposals for the development of bespoke landmark structures that commercially exploit the positive attributes of particular locations are also encouraged. The standard tenure offered in respect of each proposed development type, will be as follows: — 7 years - 48sht Digital. — 10 years – 96sht, Mega 6 (or equivalent) and Bespoke Landmark developments including bridges. Further specific detail on the terms of the standard contract tenure is included within the concession agreement. The Council will provide organisations that pass the PQQ selection stage with access to the Council’s land ownership/highway map data to enable identification of appropriate development sites within the Council’s estate. Subject to consideration and statutory consent, premium highway locations available within the Borough of Reading include (this should not to be viewed as an exhaustive list): — A33. — A329. — M4 Junction 11. — A4. — Inner Distribution Road (IDR) — including bridge structures. It is anticipated that developments will comprise a mix of single, double and possibly multi sided digital media structures at a number of roadside locations, all of which would be on Council land, mostly within the public highway estate. For clarity — The tender does not extend to other formats of media advertising. Only large ‘Digital’ formats of advertising, such as; Mega 6, 48sht, 96sht and bespoke landmark, will be considered. 2) Contractors obligations: The contractor will be responsible for: — the identification of suitable sites, — development of proposals suited to the identified sites, that fully exploit the commercial opportunity afforded, — obtaining all required statutory consents in relation to the proposed development and meeting their cost, — meeting all project scoping, development and implementation costs, — all outgoings in respect of ongoing operation of the development, including business rates, which will not be permitted to be capped. — payment of an agreed licence fee to the Council. 3) Council obligations: — to provide full access to the Council’s mapping and asset database, — to provide, in a timely fashion, FOC pre-application comment in respect of required statutory consents, — the preparation of required licences.