Advertising and marketing services

Tender description

Lot 1: Creative Above the Line Services for B2B and B2C Communications including Sponsorships. Services will include the delivery of Strategic Planning and Creative support for a range of activities. See detail in Section II.2.4. Lot 2: Creative Digital Services for B2B and B2C Communications including Sponsorships. Services will include the delivery of Strategic Planning and Creative support for a range of activities. See detail in Section II.2.4. Lot 3: Ongoing Below The Line Design “Straight to Studio” Services for B2B, B2C including Sponsorships and Internal Communications for offline and online channels. Services will include the delivery of offline and online “straight to studio” services for promotional materials that are consistent with Electric Ireland and ESB Brand Guidelines. See detail in Section II.2.4. Lot 4: Strategic Brand Planning and Brand Architecture Review for ESB Group. See detail in Section II.2.4. These services will include the delivery of Strategic Planning and Creative support for a range of activities including: — Brand campaigns for ESB Group for both online and offline channels. — Tactical Campaigns for B2C and B2B in online and offline channels. — Support for ESB Group’s sponsorships such as Electric Ireland’s Electric Picnic, GAA Minor Championship and Pieta Darkness to Light, and ESB Networks' sponsorships such as RSA Activation and ESB Networks schools programme. It is likely that a variety of creative materials will need to be developed for each of the above areas for TV, Press, Radio, Out of Home (OOH) and for activation across digital channels and events. These services will include the delivery of Strategic Planning and Creative support for a range of activities including: — Digital Strategy. — Service and Experience Design (UX). — Digital Design and Copywriting including EDMs. — Innovation and Technical Direction. — Community Experience (CX). — Content strategy and creation. Lot 3: Ongoing Below The Line Design “Straight to Studio” Services for B2B, B2C including Sponsorships and Internal Communications for offline and online channels. These services will include the delivery of offline and online “straight to studio” services for promotional materials that are consistent with Electric Ireland and ESB Brand Guidelines: — Email marketing. — Tactical videos. — Promotional materials (B2C and B2B offers; PR events; Sponsorships). — Template development. — Brochures. — Development of an overarching Brand Strategy for ESB Group. — Identification of key segments for both B2C and B2B audiences. — Development of Brand Architecture for ESB constituent brands. — Development of Brand Guardianship and Governance Strategy.