Marketing services

Tender description

A framework for delivering Welsh Government's communication and marketing requirements. The framework will be open for use by other public bodies. The proposed Lotting Structure is as follows and we envisage between 5 and 8 suppliers being awarded to each Lot apart from Lot 7 where we envisage 1 supplier being appointed: — Lot 1: Creative design and branding. — Lot 2: Digital marketing services. — Lot 3: Filming, editing and animation services. — Lot 4: Bespoke stand design and build. — Lot 5: Event/conference management. — Lot 6: Evaluation/research. — Lot 7: Publicity materials — Storage/shipping. — Lot 8: Event Audio Visual (AV). — Lot 9: Portable publicity equipment and signage. Over the maximum 4 year period of the framework, the anticipated spend is between 11 000 000 GBP and 18 000 000 GBP which is based on previous usage. The value of 25 000 000 GBP is the maximum anticipated spend on the framework. Please note however that, as this is a framework, the range of values provided are only estimates and cannot be guaranteed. Production of materials which meet clearly defined marketing plans and communication objectives, capturing and delivering the required messages and working as part of integrated communications across media. Includes the following: — delivering various aspects of brand strategy development, — design of marketing campaigns, — design of exhibition and display materials, brochures, leaflets, direct marketing and promotional items, packaging, advertisements. Designs will need to be bilingual and/or multilingual, taking into account different cultures, use of colour and localised design issues. All materials are required to meet Welsh Government brand and accessibility standards. The purchase of advertising space would not be required under this lot as existing contracts cover this requirement. The purchase of print is not required under this lot as existing contracts cover this requirement. We envisage awarding between 5 and 8 suppliers to this Lot. The anticipated approximate spend for Lot 1 is 250 000 GBP to 400 000 GBP. Includes the following: — Digital strategy development, — Develop and deliver digital marketing activity across paid and earned digital channels, — All aspects of web design and build, to include information architecture, usability and customer-centric design, technical development and API integration across B2C and B2B sites. Specific CMS experience will be required including, but not limited to, the following platforms; Sitecore, Drupal, WordPress, and Alterian. Expertise is required across all aspects of digital creative, including the development of “on brand” display advertising, email design, eBooks, interactive and multimedia materials as well as presentation creative. Suppliers are sought with expertise in all aspects of mobile application development, to include development of native and hybrid applications – across all major platforms. We envisage awarding between 5 and 8 suppliers to this Lot. The anticipated approximate spend for Lot 2 is 1 700 000 GBP to 2 300 000 GBP. Develop scripts / use existing scripts and producing highly polished outputs for broadcast, DVD / Video production, or web based clips. Services required will include taking static communication briefs and developing a script / storyboard to bring the concept to life. Suppliers will need to be able to provide a full range service, providing cameramen, lighting, directors, editors and producers etc. filming in a number of formats HD etc. and have access to fully furnished editing suits with the relevant software utilised within the industry to deliver a variety of outputs. The ability to take existing footage formats such as DVD or HD tape and convert to different formats, such as Windows Media Files, QuickTime, MPEG. 3D animation is needed for a number of uses including customer presentations as well as in video productions. Consideration is required for transferring high resolution images from the animation for use within printed presentations and display material. The purchase of airtime would not be required under this lot as existing contracts cover this requirement. We envisage awarding between 5 and 8 suppliers to this Lot. The anticipated approximate spend for Lot 3 is 550 000 GBP to 1 000 000 GBP. Design, construct and supply all the various elements in the supply of both large bespoke standalone exhibition spaces, or smaller modular structures for either internal or external exhibitions, in the UK and overseas. Suppliers will need to provide a full range of additional requirements including but not limited to marquees, flooring, kitchen units, utilities, AV, toilets etc. and be able to undertake transportation and full installation to meet both the client’s and the venue’s requirements and rules and regulations such as Health and Safety etc. We envisage awarding between 5 and 8 suppliers to this Lot. The anticipated approximate spend for Lot 4 is 2 700 000 GBP to 3 500 000 GBP. Suppliers are sought who understand the aims and objectives of events, project manage, provide on-site support and liaison with all parties involved. This could involve managing multiple contractors and in some instances multiple parties to ensure that planning and delivery remains on time and within budget. Activity required may include venue sourcing, hotel bookings, delegate packs, name badges, AV, speaker sourcing and management, travel arrangement planning & management, facilitation, press and PR – both for within the UK and overseas. We envisage awarding between 5 and 8 suppliers to this Lot. The anticipated approximate spend for Lot 5 is 1 400 000 GBP to 2 500 000 GBP. Suppliers are sought who have experience in undertaking evaluation research via several mediums, face-to-face, interviews at events/exhibitions, follow up phone calls, interviews via the phone or via survey etc. Reports will be required on the effectiveness of shows/campaigns, materials distributed, feedback, PR and messages. Suppliers will need to be experienced in questionnaire development, analysing the completed data and providing bilingual reports. Experience and knowledge of governmental surveys and reports, data protection and handling secure information is vital. We envisage awarding between 5 and 8 suppliers to this Lot. The anticipated approximate spend for Lot 6 is 300 000 GBP to 500 000 GBP. Storage and transportation of a wide range of exhibition and conference materials across the UK and overseas. Packaging of items in bubble wrap, or shrink-wrap will be required. Racking should be in place to store literature and clothing to ensure that it is kept dry and secure. Stock control management will be vital and the supplier will be required to manage the corporate publicity exhibition loan scheme, ensuring that items are logged out and in, and be able to pinpoint and report on where items are at all times. The client may also have a requirement for the storage and transportation of portable exhibition vehicles. We envisage awarding 1 supplier to this Lot. The anticipated approximate spend for Lot 7 is 400 000 GBP to 600 000 GBP. Suppliers are sought to provide a full range of audio visual (AV) support, and access to the hire of quality AV equipment such as projectors, speaker system, radio mic’s computers and laptops, electronic voting systems as well as lighting, video capture/ simultaneous broadcasting of presenters and be able to work with both PC and Mac formats. AV equipment may be required for a number of purposes such as exhibitions, road shows, product launch events, PR, and award ceremonies, internal and external meetings/presentation etc., often at short notice. Suppliers will need to be able to undertake installation, running and de-rigging of equipment, including advice and full technical support as and when needed, working with venues as appropriate to ensure that all aspects of health and safety are covered. We envisage awarding between 5 and 8 suppliers to this Lot. The anticipated approximate spend for Lot 8 is 500 000 GBP to 700 000 GBP. Suppliers are sought to provide various models of standard pop-up stands and various banner systems with their casings, and possible lighting systems etc. Suppliers will need to be able to print/manufacture the graphic panels and be able to undertake repairs to the various systems we order as well as those that we already have in stock (which are standard size, generic items). Suppliers may be needed to set artwork for panels themselves or to work form supplied artwork which we provide — often at short-notice and sometimes requiring quick delivery. In addition the production of non-standard panels is required for larger exhibition stands and systems in various formats, vinyl, hardboard, flexi-board, stand-alone panels etc. Again artwork may be supplied or need to be set following the customers’ brief. Provision of various directional signage/informational panels may be required with graphics in various formats (acrylic, wood etc.) External signage and replacement plaques for buildings or industrial parks may also be required. We envisage awarding between 5 and 8 suppliers to this Lot. The anticipated approximate spend for Lot 9 is 180 000 GBP to 300 000 GBP.