BTA960 European Airline Partner

Tender description

VisitBritain is seeking an Airline Partner in European target markets: France, Germany, Spain, Italy and Netherlands to work with, from UK financial year commencing April 2018, through to March 2020 to encourage European consumers to travel to Britain. The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The airline partner should also have the capability to create and package new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.