AHDB Beef and Lamb Representative for Italy, Switzerland and Malta

Tender description

AHDB Exports is looking for an Italian/English speaking representative to develop the Italian, Swiss and Maltese market for British lamb and beef. The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Italian, Swiss and Maltese market. The successful representative must be based or have a commercial office in Italy or Switzerland (successful representative will be expected to visit Malta yearly), and will be responsible for driving value and volume sales, the successful representative will be expected to: - Liaise closely with the AHDB Exports team, to agree and update on activity and provide the latest market intelligence and insights - Identify and develop priority markets for British lamb and beef within the Italian and Swiss markets - Effectively maintain and build new relationships with relevant contacts in the Italian market, and where appropriate, work jointly with them to increase market exposure and demand for British lamb and beef - Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty - Act as a brand ambassador for British produce - Liaise with central AHDB staff in areas such as media, PR, digital. The contract is for 3 years and will include a provision for the review and break of the contract after each 12 month period. This is to provide for assessment of performance and the need for representation in the relevant markets.