Marketing services

Tender description

A central marketing service, for the HEPPSY+ programme including overall project management and delivery of the full range of marketing services, reporting to the Director of HEPP and liaising with relevant members of the team. The Higher education progression partnership Sth Yorks Plus (HEPPSY+) is a partnership between SheffieldHallam University, the University of Sheffield, HEPP and 4 Sth Yorks colleges. HEPPSY+ is 1 of 29 consortia 2 / 5 funded through HEFCE’s National Collaborative Outreach Programme (NCOP) which aims to support the most disadvantaged young people in England to progress into higher education. HEPPSY+'s remit is to engage with low achieving schools in 45 HEFCE designated target wards across Sth Yorks and neighbouring areas to identify and work intensively with the most disadvantaged young people (Polar 3 Quintile 1) within year groups Y9-Y13. The aim of the programme is to double the number of disadvantaged. Young people accessing higher education. Overall goals of HEPPSY+ Marketing: — Support the HEPPSY+ team in delivering a successful programme of activities to meet the HEFCE targets. — Ensure consistent use of clear and compelling propositions for each target audience. — Champion and further develop the strong brand that co-exists with HEPP. — Maintain and build the positive and accurate stakeholder perception of HEPPSY+. — Develop resources to help engage and support target schools and colleges and facilitate sharing of good practice. — Engage young people and parents directly outside of school settings. — Raise awareness of the achievement of the programme. — Harness the support of key influencers and the media. Applicant Specification. — Experience or proven technical expertise of the full range of marketing services including strategic planning, delivery and evaluation. — Experience or proven technical expertise of marketing in an age 14-19 educational context. — Experience or proven technical expertise of marketing for University Technical Colleges (UTC) or degree apprenticeships for 14-19 year olds. — Experience or proven technical expertise of work with schools and colleges, ideally schools with lower progression levels to higher education. — Experience of supporting a widening participation programme. — Experience of working on funded programmes where a wide variety of educational partners are involved. — Evidence of marketing to key stakeholders (i.e. educators, young people in the relevant age range, parents/ carers, programme partners, employers, funders and wider influencers). — Capacity to attend a minimum of 2 team meetings per month at the HEPPSY+ office. — Understanding of the HeppSY+ programme would be an advantage. Service Requirements. 3 / 5 Much of the engagement work with target audiences will be directly through the HeppSY+ delivery team, soit will be important to provide them with strong communication materials, campaign resources and agreed protocols. Service requirement are to build on work already undertaken, initial requirements are detailed below; — Film and media assets. — Website and social media. — Resources and materials – print and online. — PR, media and news. — Evaluation and reporting.