Advertising and marketing services

Tender description

Northamptonshire County Council is using this PIN (without call for competition) to engage with the provider market through a Questionnaire and a Market Engagement event to explore the idea of commercialising its assets. The Engagement event will be held in Northampton during the week beginning 30.4.2018. A copy of the market engagement questionnaire should be promptly completed by all providers seeking to participate in the market engagement exercise and returned to the Authority through Pro-contract messaging function no later than 12:00 pm on 19.4.2018. Providers will be neither advantaged nor disadvantaged by responding to the questionnaire. If time and numbers allow, the Authority may decide to hold further brief sessions with each provider at a date to be confirmed. The decision whether or not to meet individually with providers will be at the Authority’s absolute discretion. Northamptonshire County Council (The Authority) is currently exploring the idea of commercialising its assets. With a property portfolio of nearly 200 sites, and approx. 150 roundabouts across Northamptonshire this presents a sizeable opportunity. Bus Shelter advertising is out of scope of this exercise. We are interested to hear from providers who may have an interest in establishing and managing an advertising portfolio across these sites. We envisage the advertising media to be a mixture of billboard and digital signage on the property estate, and smaller signage on the roundabouts, although we are open to suggestions on what would be most appealing to advertisers. An expression of interest in this market event will not automatically entitle involvement in any future procurement exercise. The subsequent procurement will be advertised separately and all providers wanting to participate will need to respond to the procurement advertisement when published.