Improving Strategic Communications Phase 2

Tender description

Innovate UK is looking to engage a strategic communications agency, for a period of 2 years, to support our internal team in delivering the various communications initiatives that contribute to our thought leadership strategy - under our Flagship communications programme, Strategic Communications. A fundamental element of the plan is the delivery of an on-going key stakeholder engagement programme with the associated communications tactics that this will entail. This is an extension of earlier work conducted by Innovate UK to identify key stakeholders and their current awareness and attitudes towards Innovate UK.In Q4 2014 we instigated a strategic communications planning project involving comprehensive stakeholder mapping, plotting existing stakeholder relationships, current views, together with an analysis of key stakeholders with whom we should engage and why. This project, completed in January 2015, concluded with a planned and proactive programme of stakeholder engagement opportunities involving Innovate UK Executive Management team members and other named senior team members. It also produced the Innovate UK key message document and the early drafts of the Innovate UK Agenda - a thought leadership paper outlining Innovate UK's points of view on the current innovation landscape. This brief is for the provision of on-going support in the execution of the planning and delivery of a programme of stakeholder engagement and will encompass, but not be limited to, the following types of activities: • Help develop, maintain and support the implementation of an overall communications strategy for Innovate UK, with particular focus on the annual stakeholder engagement plan. • Contribute to the development of a key stakeholder engagement plan for the new Innovate UK CEO, due to join in May • Provide strategic support to the Chief Executive, & Director of Communications. • Carry out regular reviews of the Innovate UK key messages and stakeholder map. • Put in place an agreed form of measurement for the above programme.