Administrative services related to tourism affairs

Tender description

VisitBritain is seeking a major metasearch / online travel marketplace partner in the APMEA region to work with over the next 3 years to assist in promoting holidays into London and regional Britain, developing Great Britain content to promote throughout their channels and general marketing. The activity will have a 360 degree approach, encompassing everything from research and insights, social media, PR, Retail product offering, specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy. VisitBritain is seeking a major metasearch / online travel marketplace partner in the APMEA region to work with over the next 3 years to assist in promoting holidays into London and regional Britain, developing Great Britain content to promote throughout their channels and general marketing. The activity will have a 360 degree approach, encompassing everything from research and insights, social media, PR, Retail product offering, specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy. The partner should also have strong existing partnerships with the Key Middle Eastern carriers and travel trade in the primary market of the GCC and secondary markets in South East Asia and Africa. The minimum investment required is an estimated 2 400 000 GBP per partner over 3 years / 800 000 GBP per partner per year.