Administrative services related to tourism affairs

Tender description

Tourism Ireland wishes to appoint a Destination Marketing / General Sales Agency for mainland China and Hong Kong. The successful agency will liaise with and report to Tourism Ireland’s China Manager based in Shanghai and Tourism Ireland’s Head of Emerging Markets based in London, and be responsible for developing, co-ordinating and executing a comprehensive trade, digital marketing and publicity programme for the island of Ireland in the Chinese market. The annual marketing plans are determined and agreed in conjunction with and approved by Tourism Ireland. A thorough knowledge of the tourism industry of the island of Ireland along with in-market trade, marketing, digital marketing and media expertise is required to successfully undertake these services. It is anticipated that work under the Contract will commence on 1.9.2018. Please refer to the RFT documentation attached for downloading. Tourism Ireland wishes to appoint a Destination Marketing / General Sales Agency for mainland China and Hong Kong. The successful agency will liaise with and report to Tourism Ireland’s China Manager based in Shanghai and Tourism Ireland’s Head of Emerging Markets based in London, and be responsible for developing, co-ordinating and executing a comprehensive trade, digital marketing and publicity programme for the island of Ireland in the Chinese market. The annual marketing plans are determined and agreed in conjunction with and approved by Tourism Ireland. A thorough knowledge of the tourism industry of the island of Ireland along with in-market trade, marketing, digital marketing and media expertise is required to successfully undertake these services. The Contract Period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further two [2] years subject to satisfactory budget, annual performance review, and other factors, determined by Tourism Ireland. The contract will be reviewed after an initial six [6] month probationary period. It is anticipated that work under the Contract will commence on 1.9.2018. Please refer to the RFT documentation attached for downloading.