Expired contract

Personal Tax Account (PTA) Campaign Evaluation and Development: Qualitative Research

Details

Value
GBP 32,402
Duration
3 months
Topic
Research and development services and related consultancy services
Published
8 March 2018

Tender description

Assignment under the Market Research MR130001 Agreement Contract. This qualitative research will look to evaluate HMRC's first Personal Tax Account (PTA) marketing campaign. In particular, it will seek to: • understand customer reactions to the campaign; • maximise engagement with the campaign messaging and call to action; and • inform decisions on future campaign activity.

Timeline

  1. Completed: Award date6 April 2017
  2. Completed: Contract expiry date30 June 2017
  3. Completed: Award published8 March 2018
    Current notice

About the buyer

HM Revenue & Customs (HMRC) is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 73000000 · Research and development services and related consultancy services

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