Marketing services

Tender description

Queen’s University Belfast requires an International Digital Marketing and Communications partner or partners to develop the University’s brand awareness and market positioning amongst its target audiences, and to increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious recruitment targets. The services to be delivered under this contract shall be provided under 2 separate lots as follows: Lot 1: Appointment of an International Digital Marketing Partner for China and Hong Kong; Lot 2: Appointment of an International Digital Marketing Partner for South East Asia (SEA), The Americas, Middle East and Africa (MEA), Indias, and Rest Of World Applicants were invited to tender for either Lot 1 or Lot 2 or both. Lots were evaluated independently and the University reserved the right to award each lot separately. Queen’s University Belfast requires an International Digital Marketing and Communications Partner to develop the University’s brand awareness and market positioning amongst its target audiences in China and Hong Kong and to increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious recruitment targets. The agency will be responsible for: 1.1. Development and implementation of an overarching international digital marketing strategy for the University to support its international student recruitment objectives within its strategic markets. 1.2. Development and implementation of annual integrated digital marketing and content plans per market which may include: digital campaigns, display and search advertising, communications/PR channels, email, social media and other channels as appropriate. Note that it is the intention of the University to up-skill staff over the life of the contract for each lot to manage some of the campaigns in central marketing, and through in-market staff, with guidance from the agency partner. 1.3. Providing digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance. Queen’s University Belfast requires an International Digital Marketing and Communications Partner to develop the University’s brand awareness and market positioning amongst its target audiences in South East Asia (SEA), The Americas, Middle East and Africa (MEA), Indias, and Rest Of World, and to increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious recruitment targets. The agency will be responsible for: 1.1. Development and implementation of an overarching international digital marketing strategy for the University to support its international student recruitment objectives within its strategic markets. 1.2. Development and implementation of annual integrated digital marketing and content plans per market which may include: digital campaigns, display and search advertising, communications/PR channels, email, social media and other channels as appropriate. Note that it is the intention of the University to up-skill staff over the life of the contract for each lot to manage some of the campaigns in central marketing, and through in-market staff, with guidance from the agency partner.. 1.3. Providing digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.