Market research services

Tender description

The purpose of this framework is to construct a pool of expertise that can be used to support the Insight team in the delivery of Jisc’s research and development projects. Jisc is seeking market research agencies with specific experience and expertise in the ed-tech sector. Jisc often needs to make decisions over whether to pursue an idea, whether to progress from a project to a service and whether to enhance a service. Evidence of market appetite and market potential supported by data will help to make these decisions and Jisc requires knowledgeable experts to gather that data. The purpose of this Lot is to complete focused pieces of market research to understand the potential of enhancements of existing technology-based services under development or ideas for new services. There is an expectation for NPD market research agencies on this lot to have a degree of Technology and Education sector experience to provide clear recommendations for taking products to market including relevant experience in pricing research, identifying market opportunities and NPD research. Jisc requires the experts to help formulate strategies and deploy instruments for testing the market as well as carrying out the research and the analysis and presentation of the results in an easy to digest format. This work will involve consulting with Jisc members and stakeholders as well as other relevant parties from other sectors. Jisc often needs market research to understand member usage and attitudes, insight on how to optimise engagement and research which tracks the perception and satisfaction of our organisation. The purpose of this Lot is to complete focused pieces, and potential longitudinal tracking studies, of market research to understand the potential of enhancements to marketing and PR activity. There is an expectation for market research agencies on this lot to have a degree of brand tracking experience and Education sector experience (Technology experience is also desirable) to provide clear recommendations on marketing and communications. Jisc often needs research which improves the user and member experience of Jisc’s many products and services. This includes focused pieces of user experience (UX) research with specific services or websites to optimise the service. This can also include more general member journey and life cycle research (such as creating personas, understanding member segmentation, mapping annual cycles of touchpoints and engagement etc.). There is an expectation for research agencies on this lot to have a degree of UX experience and Education sector & Technology experience are also desirable to be able to provide clear recommendations on optimising user and member experience. Jisc often needs research which measures opportunities for products and services in International education/ technology markets beyond the UK. Evidence of market appetite and market potential supported by data will help to make these decisions and Jisc needs experts to gather that data. The purpose of this Lot is to complete focused pieces of market research to understand the potential of existing technology-based services or under development or ideas for new services in International markets. There is an expectation for market research agencies on this lot to have a degree of Technology and Education sector experience in International markets and to provide clear recommendations for taking products to market including relevant experience in pricing research, identifying market opportunities and NPD research.