Advertising and marketing services

Tender description

ExtraCare Charitable Trust is conducting an OJEU tender for the Framework Agreement for the Provision of On and Off-line Marketing, Media and Stakeholder Engagement Services. This tender is split into 5 lots: — Lot 1: Digital - Web Design and Hosting, — Lot 2: Digital - Web Marketing Strategy and Analysis, — Lot 3: Marketing Strategy and Engagement, — Lot 4: Media Relations, and, — Lot 5: Stakeholder - Specialist Engagement. Summary: — campaign strategy and analysis, — development and management of SEO/PPC campaigns, — monitoring and reporting of website visits/traffic (e.g. Google Analytics/similar software), — social media analysis and strategy. Summary: Marketing/public relations intelligence linked to: — Local and National Government Older Housing Sector (Commercial and not for profit), — Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing, and lifestyle, — research, strategy, planning, implementation and monitoring linked to media, briefing, award, conference, round-table, opportunities related to: — — the Government, — — Local Authority NHS and Health Partners Trade Bodies (Housing, Social Care, and Health), — — Regulators Award Bodies Sector Conferences (Housing, Social Care, and Health), — — Sector Media (Housing, Social Care, and Health), — — Event strategy linked to all of the above. Summary: Marketing Intelligence linked to: — Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing, and lifestyle), — research, strategy, planning, implementation, and monitoring linked to target audiences, — design and production of print and digital marketing and communications tools including: — — brochures, magazines, newsletters, adverts, reports, corporate publications, presentations display stands and promotional materials signage and external building/street branding, branding and visual identities, — — output of branded tools across print and digital platforms Marketing and editorial copy photography film production and post-production, — — concept to script to directing, editing and motion graphics: case studies, promotional films event strategy, creation, management and implementation advertising campaign strategy, buying, negotiations, placement, copy, design, and production, monitoring asset storage (e.g. signage, equipment). Summary: Media Relations intelligence linked to: — Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing and lifestyle, — research, strategy, planning, implementation and monitoring linked to target audiences, — strategy, planning and delivery writing on and off line press releases, articles, features, newsletters, in-house magazines, pamphlets, blogs, presentations, speeches, briefings and comment creating briefs and selling in stories to journalists interviewing spokespeople, — customers and creating case studies drawing up target media lists and contacts and reporting/evaluation Development of a social media strategy and implementation linked to press issues Assist with the charity’s response to crisis media enquiries Oversee production of visual (film/ video/ photography), audio and electronic material, including preparation of information for intranet and website. Summary: — website design, development, and build for content managed websites (including an equivalent to Umbraco), — development of online/multimedia tools such as interactive PDFs, online magazines, animations, and, — Apps Web maintenance Web hosting Creation of E-commerce platforms.