RFI for Quantitative Market Research for Solent Green Spaces

Tender description

Southampton City Councils Planning Policy Team would like to undertake quantitative market research in the form of a telephone survey of residents living in the city centre to establish whether, and in what numbers, they visit the Solent coastline, the New Forest and local greenspaces. Looking at other similar surveys The Planning Policy Team have identified 60 different potential questions however suspect that this number of questions is likely to be excessive and are unsure of the optimum number. It is also unclear the number of surveys that will be required in order to secure a statistically significant sample and the costs of undertaking this number of surveys. To gain an understanding of the market place an RFI is being undertaken.