Marketing services

Tender description

The NHS Transformation Unit (TU) is an innovative and fundamentally different organisation to many others within the NHS: Specialising in large scale clinical service transformation, we are an internal NHS consultancy with a strong track record of achievement. Wholly owned by the NHS (hosted by Salford Royal Hospitals NHS Foundation Trust) and with an independent board, the TU has the expertise, integrity and innovation to drive health and care transformation forward at pace with the aim of reducing variation in care and transforming patient outcomes. The NHS Transformation Unit would like to appoint a full service agency as a strategic partner in communications and marketing. The scope of the contract will be primarily to support the growth of the TU as an organisation. The contract will likely encompass creative support, digital marketing, PR and communications and event support. The NHS Transformation Unit (TU) is an innovative and fundamentally different organisation to many others within the NHS: Specialising in large scale clinical service transformation, we are an internal NHS consultancy with a strong track record of achievement. Wholly owned by the NHS (hosted by Salford Royal Hospitals NHS Foundation Trust) and with an independent board, the TU has the expertise, integrity and innovation to drive health and care transformation forward at pace with the aim of reducing variation in care and transforming patient outcomes. The NHS Transformation Unit would like to appoint a full service agency as a strategic partner in communications and marketing. The scope of the contract will be primarily to support the growth of the TU as an organisation. The TU are seeking a partner who can provide creative solutions that raise awareness of the TU, support our growth, secure new business and deliver our objectives. We want to provide creative content and products that make potential clients want to find out more about us and engage with our services. This will include developing resources to support a content marketing strategy to support our goal of being the preferred provider of NHS consultancy services. Given the way that we work on behalf of clients in the NHS, it is likely that there will also be an opportunity to provide us with outsourced support on our client projects, supporting the engagement and communications work that we need to deliver for clients when required. The contract will likely encompass creative support, digital marketing, PR and communications and event support. The successful bidder will be expected to provide a range of services and throughout the contract there is likely to be a variety of requirements which will satisfy some if not all of the areas above. The TU is currently developing its communications and engagement strategy that will help to define the activities and approaches that will be priorities for the organisation over the next 3 years. This strategy will be available at the start of the contract to the successful bidder to provide greater clarity on the delivery requirements throughout the proposed term. Whilst there will be a requirement for traditional communications and PR approaches, the TU is seeking a provider who offers creative approaches to the development of a range of resources. These should help create greater brand awareness, showcase the ability of the TU and create resources that our target audiences will want to use and keep. The procurement process will be coordinated by Salford Royal NHS Foundation Trust on behalf of the NHS Transformation Unit. An open procedure will be followed. The TU would like to host a supplier engagement day to give interested parties the opportunity to gather further information relating to our requirements. This will be held on the 19 January 2018. Please register your interest via the EU Supply Portal. Documents will be available via the EU supply website https://uk.eu-supply.com/login.asp?B=UK under the title "NHS Transformation Unit Communications and Marketing Provider procurement" (Reference to be confirmed).