Ideas in Motion Brand Development Contract

Tender description

SEAT is seeking to appoint an experienced provider of creative/brand development services. Bids are sought from creative and/or brand development agencies to develop the Ideas in Motion brand and refresh it for use across south Essex. It is not expected that it will need to be replaced with a wholly new brand. The Contractor’s work must focus on the application and implementation of the brand in the six growth areas listed above. The refreshed brand must effectively engage the target audiences in these areas and motivate them to choose active travel options. Work needs to look at the Ideas in Motion name, logo and brand identity and usage guidelines to check that they are relevant and meaningful for audiences across south Essex. The Ideas in Motion website will need to be redeveloped as an output of this work to reflect the focus and activities of South Essex Active Travel and the expanded geographical area it covers. Keywords: Brand development