Educational Website User Research

Tender description

Why the Work is Being Done The Genomics Education Programme website has grown from its initial objective of supporting the 100,000 Genomes Project to becoming a world leading 'one-stop-shop' where healthcare professionals from around the globe learn about, access and use genomics resources. However the diversity of this extended audience with differing needs, requirements and levels of understanding means our current website needs updating and revision. It is therefore our intention to completely overhaul the user experience to align with these new goals. Initially, via a process of discovery, we need to establish who this audience are, what they understand, and how we can help them. Problem to Be Solved Conduct a thorough and objective series of user research activities to gain a more detailed and evidenced understanding of the needs of the diverse audience of the GEP. The team are seeking recommendations from the supplier to ensure the launch of a new web service will meet both the needs of users and the objectives of the programme. We would also be seeking ongoing recommendations for continuous improvements during the optimisation phases of the solution. We anticipate the work to require user participant recruitment, usability testing sessions, user satisfactions surveys and user interviews as part of a longitudinal survey. Who Are the Users As a healthcare professional I need to understand what genomics is and its relevance to me. As a healthcare professional I need to understand what genomics resources are available to assist patient care, practice and professional development. As an educator I need to understand what resources are available for teaching and for my students. As an international collaborator I need to understand what genomics resources are available and how HEE is supporting workforce transformation. As the GEP we need to drive the mainstreaming of genomic medicine and deliver workforce transformation. Early Market Engagement Work Already Done Existing Team You will be working with the in-house digital team at the Genomics Education Programme who are responsible for the configuration, implementation and support of the new website. The team have solid experience of conducting user research with NHS professionals. Current Phase Discovery Work Location We anticipate that this work will require both on-site working at our offices (below) plus remote working. There may also be some work conducted in other locations throughout the UK. We are located at: 213 St Chads Court Hagley Road Birmingham B16 9RG Working Arrangments We will want the specialist/team to be outcomes focused rather than to work for set times in set locations. So, we will want the specialist/team to work on dedicated, pre-planned user research activities with planned outcomes. We intend this work to be spread over a 12-14 month period, with some periods of intense work (in Dec 2017-Feb 2018, for example) and periods of much less intense work. Security Clearance Additional T&Cs Skills & Experience Possess demonstrable experience of delivering user research activities and outputs in line with the Government Digital Service’s Design Principles and Digital Service Standard Possess demonstrable experience of leading user research activities for a digital service during an iterative development project Possess demonstrable experience of facilitating face-to-face and remote usability testing sessions with end users Possess demonstrable experience of setting up and analysing web analytics for actionable insights Possess demonstrable experience of recruiting and setting up user research groups with multiple healthcare professional groups. Nice to Haves Demonstrate experience of working with public and Government health departments and arms length bodies Demonstrate experience of digital online learning and assessment services No. of Suppliers to Evaluate 3 Proposal Criteria Evidence of delivering user research activities and outputs in line with the Government Digital Service’s Design Principles and Digital Service Standard Evidence of leading user research activities for a digital service during an iterative development project Evidence of facilitating face-to-face and remote usability testing sessions with end users Evidence of setting up and analysing web analytics for actionable insights Evidence of recruiting and setting up user research groups with multiple healthcare professional groups. Cultural Fit Criteria Work in a very transparent and collaborative manner with our organisation Be open to including members of the in-house team to be part of an intense, immersive, insightful experience of unearthing answers Payment Approach Capped time and materials Assessment Method Written proposal Work history Evaluation Weighting Technical competence 70% Cultural fit 10% Price 20% Questions from Suppliers Budget range