Advertising and marketing services

Tender description

The University of Sunderland is seeking to appoint creative partner/s to work with us over a period of 3 years with an option to extend for a further 1 year:-. 1 - Full-service creative agency 2 - Graphic design specialist partner We are seeking agencies who can help the University promote its 'life-changing' brand and communicate our vision and values to a global audience in a highly competitive and regulated market. We are seeking a partner who can help the university to promote its 'life-changing' brand and communicate our vision and values to a global audience in a highly competitive and regulated market. The appointed agency will partner with the university to provide creative solutions to market the University regionally, nationally and globally across the full range of media channels - TV, cinema, radio, out of home, press, and a variety of digital channels as appropriate. The agency would also be expected to produce the university's branded print publications such as our undergraduate prospectus. A proven track record of providing creative design solutions that demonstrate a return on investment is required. The successful agency would be required to work closely with the university's appointed media buying/strategic planning agency. We envisage that 5 suppliers will be invited to tender to the 2nd phase of the tender. This company will work primarily with marketing and recruitment but may work directly with other services or enterprises. They will lead on the university’s student recruitment branding positioning and be expected to provide the following: - Creative branding, design and artwork for all university’s major advertising campaigns (including undergraduate, including late applicants, postgraduate, and clearing). - Create engaging and impactful university prospectuses and other student recruitment publications and associated material; - Marketing advice and creative solutions for our major CRM campaigns; - Advice on data capture, campaign measurement and personalisation; - Collaboration with our nominated media buying/strategic planning agency agreed, media channels and tactics; - Digital marketing and advertising advice, expertise and creative; - Creative solutions for University sub-brands if required; - General support for any other marketing-related projects. The University would like to appoint a creative partner (separate to the company selected in Lot 1) to provide specific graphic design support for the University. This company will provide a focused and dedicated graphic design service, and would offer: - Branding expertise and in-depth experience of corporate identity development for our spin-off enterprises; - Proven and compelling evidence of creativity in the production of printed material (including volume brochures, magazines etc); - A broad spectrum of marketing advice and an understanding of measuring impact and ROI; - A proven track record of applying branded design to digital platforms and applications; - A strong understanding of producing publications and communications for corporate audiences. If required, the successful company would work with the university's nominated media buying/strategic planning partner. We envisage that 5 suppliers will be invited to the 2nd phase of this process.