NHS Leadership Academy website refresh - audience testing

Tender description

Why the Work is Being Done The NHS Leadership Academy's website (www.leadershipacademy.nhs.uk) offers a range of tools, models, leadership development programmes (costed and uncosted) and expertise to support individuals, organisations and local delivery partners to develop leaders, with the aim of improving people’s health and their experiences of the NHS. Audience testing and insight development work is being taken forward to help optimise the Academy website to ensure it meets the needs of its target audience by offering the best customer journey. This work should be completed no later than February 2017. Problem to Be Solved Anecdotal research from users suggests problems with information architecture and navigation, and look and feel. User testing has not been conducted on the website to date. Our objectives are to find out: • who our users are and generate a number of common user profiles • how they access our website / information • what they need to fulfil their information and customer journey needs • what is needed that we're not currently offering. We are also seeking advice from the appointed agency on other areas for consideration. Who Are the Users Our users are health and care workers (such as NHS frontline staff and senior executives) and organisations (such as NHS organisations, CCGs, arms-length bodies, local authorities) who need to access leadership development information, tools, models, thought leadership, including information to help the decision making process to undertake leadership development programmes and allow their staff members to undertake them. We would like the agency to explore and analyse what our audience needs and how they need it. Early Market Engagement Work Already Done A website and online content review has been conducted internally (including Google Analytics performance outcomes), together with the design of new prototype web page templates. These are available to suppliers upon request. Existing Team The supplier will work with Paul McSherry; Senior Lead - Marketing and Stakeholder Engagement, and James Marcus; Online Content and Engagement Manager. Current Phase Discovery Work Location Any user testing locations should be included in your submission for consideration, as our audience is England-wide. Project communications can be mainly remote. However, we will require the successful supplier to attend face-to-face meetings for project inception, topline findings and final outomes/recommendations. Face to face meetings will be held at the NHS Leadership Academy; 3 The Embankment, Sovereign Street, Leeds, LS1 4GP. Working Arrangments The successful supplier should work in an agile manner, and can work remotely. However, we will require face-to-face meetings at the NHS Leadership Academy in Leeds. Security Clearance Security Clearance is not required. Additional T&Cs Skills & Experience Be highly experienced in carrying out successful user testing/audience insight development approaches; providing clear rationales for methodologies. Be able to conduct appropriate user testing/audience insight development methods. Be able to recommend and recruit appropriate target audience segmentation samples for robust user testing/audience insight development. Provide analysis and interpretation of findings, making recommendations for website improvements. Be able to work in an agile manner. Nice to Haves Demonstrate working on similar projects with other NHS organisations. Provide over 3 year's experience of working on website research projects. Experience of working with the Government Service Design Manual. No. of Suppliers to Evaluate 5 Proposal Criteria Approach and methodology How the approach or solution meets user needs How the approach or solution meets your organisation’s policy or goal Estimated timeframes for the work Value for money How they’ve identified risks and dependencies and offered approaches to manage them. Cultural Fit Criteria Demonstrate flexibility such as the ability to shift tasks to meet changing priorities Demonstrate successful collaborative working with a public body Be transparent and collaborative when making decisions Challenge the status quo Payment Approach Fixed price Assessment Method Written proposal Work history Presentation Evaluation Weighting Technical competence 40% Cultural fit 10% Price 50% Questions from Suppliers Budget range approximately £30k