Marketing Service in support of the Better Learning Better Workers Programme

Tender description

Sheffield City Council (Lifelong Learning Skills and Communities) as lead partner for the project recognises the need for an overarching and tailored marketing strategy for communicating with all stakeholders and the wider public in respect of the “Better Learners Better Workers” programme. Therefore we wish to procure a marketing, media and materials service with the following overall aims: • To raise awareness with schools/colleges of this new network of support from the business community. • To raise awareness with the business community of this new opportunity to engage with schools/colleges. • To keep all stakeholders involved with the BLBW Network informed and aware of latest developments. • To build the reputation of the BLBW Network as a best practice model • To raise awareness of the programme’s achievements by showcasing the impact and success. • To ensure the quality of the communications stakeholders receive is reliable and consistent and avoids excessive and unnecessary contact. • To ensure stakeholders understand the information they receive and encourage feedback on thoughts, ideas and concerns. Keywords: Better workers, Marketing, Sheffield, Better learners