Data Analytics Strategy

Tender description

Why the Work is Being Done By the 01/04/2017 Digitial Development within the Dept of Finance NI require a document outlining a strategic use of Google analytics. This will ensure they are getting the best out of the data being captured from its online presence, this includes its websites and transactional services. Problem to Be Solved Although all public facing content is tagged with Google analytics, this data is meaningless without understanding what we are gathering, and what we should be looking at in order to help us improve the services, identify potential issues within transactions and upwardly report meaningful data to measure success. Who Are the Users As the transactional service manager, I need to understand, what output from Google anaytics is important in order for me to identify potential issues within our online presence and upwardly report the success of our websites and online transactions. Early Market Engagement Work Already Done Within the organisation there is some level of understanding in this area. Some initial decisions have been made and the analytics have been set up to reflect those decisions. But due to not having a dedicated resource in this area this initial work has been minimal and we are open to change of direction. Existing Team The team within Digital Development consists of 3 people, the skills in this area are mainly UX, Web and application development. The supplier will be working to the head of this team. Current Phase Not started Work Location Annexe C Dundonald House Stormont Estate Belfast Co Down BT4 2SF Working Arrangments The supplier will be required on site for the initial investigative work, this would be to facilitate face to face discussions on what it is we are trying to achieve, what the current setup is and what we want as an output. The supplier can work off site for the purpose of documenting the findings and proposals in a formalised report. Security Clearance As the supplier will be working on site, they will require basic security clearance. Additional T&Cs Skills & Experience Data Analytics - The supplier must prove that they have experience in analysing complex data sets and modelling data to discover useful insights, and suggest conclusions. Web Analytics - The supplier must have previous experience in the measuring, collecting, analysing and reporting on web analytics. With a focus on service improvement. Google Analytics - the supplier must have expertise in configuring the setup of Google Analytics, setting up of Goals, Dashboards and the use of Tag Manager. Strategy development - The supplier must have experience in developing and documenting strategies. This would include producing a formalised strategy document to a professional standard. Nice to Haves Experience of government online, whether that be working with GOV.UK, GDS or NICS. Knowledge of the NICS institutions and nidirect. No. of Suppliers to Evaluate 5 Proposal Criteria Approach and methodology Value for money Cultural Fit Criteria Working with an organisation and other suppliers as a team on a project. Transparent and clear decision making process. Shares knowledge and experience with other team members. Payment Approach Fixed price Assessment Method Written proposal Evaluation Weighting Technical competence 55% Cultural fit 5% Price 40% Questions from Suppliers No questions have been answered yet Budget range £7500 approx